Online Reputation Assignment

Dear Kevin,

I am doing the online search you asked me to do on Jakob Asplund, to find some information on whether he would be a good employee or not.

I am friends with Asplund on Facebook, so I looked over some of the comments he has made on people’s pages and comments people have left on his page, these comments were appropriate and similar to many men his age. Asplund’s Facebook says his hometown is Stockholm, Sweden, but he currently lives in Logan, Utah. From looking over Asplund’s photos, I learned that he travels all over the world to play tennis for Utah State University, the other photos look as if he parties on the weekend. Asplund has his birth date posted on his page, which says he will turn 23 on May 9.

When I searched Asplund on Google, a player bio for the Utah State Tennis team came up. I also found many articles that told about the tennis matches he won and lost. There were many posts in google on Asplund. Google also took me to a Utah State website where some posters of Asplund were for sale.

There were no videos on Asplund posted on Youtube associated with his name.

On Asplund’s blog, he has a quite a few press releases, photoshop assignments, and other posts that are based on public relations. On his blog he wrote that he is studying public relations and marketing, and when he is finished he will go back to Sweden to study international marketing at Stockholm University. He also posted his favorite books, movies, and music on his blog. All of the work posted on his blog is very good!

Asplund looks like he would be a very good employee if you were to hire him.

Sincerely,

Stephanie Blatchford

Photoshop JCOM 2160

I changed the color of her shirt with the hue saturation, gave her eyes more color with the marque and hue saturation tools, made the texture of her skin softer with the blur tool, cropped the photo, and used the burn tool to block Beyonka out of the picture.

Photoshop 2 JCOM 2160

I made the ocean and sky more blue with the hue saturation and burn tool, changed Katie's shirt color with the hue saturation, blurred our skin with the blur tool, made our teeth whiter with the burn tool, and cropped the photo.

Position Paper: Final

This is paper includes promotional ideas that will change Burger Planet’s image to burgers and fries, and healthy food, especially targeting those consumers who are becoming increasingly health-conscious.

Market research has shown that women have stopped going to Burger Planet, particularly the women between the ages of 30 and 40. (applebees.com) The increase in social and media relations will help represent Burger Planet in a positive, healthy and competitive way. There will be a new tagline for Burger Planet incorporated; “options for all appetites.”

Trends are shifting towards healthier foods and with the recent popularity of shows such as “Biggest Loser”, “Dancing with the Stars” and healthy cooking shows, women between the age of 30 and 40 want to get in shape and live healthier and longer lives. Burger Planet is working towards making that easier for consumers. With the improved menus, Burger Planet is on the verge of becoming one of the healthiest fast food chains in the nation.

While it is important to have healthier menu items, it is still essential to keep the old menu as well. There is still a loyal customer group who love our traditional burger and fries. However, now customers can still enjoy a great meal, without having to eat greasy food, thanks to grilled chicken breasts and green options such as fruits and vegetables. Applebee’s has seen more business from their new menu that offers 550 calorie meals or less. (https://pantherfile.uwm.edu/mcbridej/www/pressrelease.html.) We want to show customers that they can get a great fast food meal with less than 300 calories.

The intentions of doing this are to get better reviews from customers as they notice the goals Burger Planet sets to help the American public. By offering more variety to the menus, the aim is to bring new audiences to Burger Planet. Fitness guru’s across the country will catch wind of this change and begin to take advantage of our menu.

Testimonials
Testimonials from a variety of figures in the Burger Planet company such as CEO, James E. Muellenbach III, Chef, Gerald Debois, Jayne Petersen, and a few of Burger Planets 52 billion satisfied customers all confirming our message of Burger Planets delicious tasting food and healthy options. These testimonials will appear in O-enterprises magazines, Health Weekly and other health magazines.

TV ads
Burger Planet will construct an ad that features prominent athletes and also Jayne Petersen who will help show the ‘fresh’ side of Burger Planet. Many vegetables and fruits will be shown to incorporate the message of healthy options.

Objectives
The impact objectives for these goals include raising awareness of Burger Planet’s options for all appetites. The idea is to also bring more consumers that prefer fresh and healthy food over burgers and fries.
-END-

Tyson McKell Stephanie Jakob
Public Relations Head
435-555-9090

Ad Assignment

Posision Paper: Draft

We write this paper with promotional ideas that will change Burger Planet’s image to not only burgers and fries, but also healthy food, especially targeting those consumers who are becoming increasingly health-conscious.

Market research has shown that women have stopped going to Burger Planet, particularly the women aging from 30 to 40 years old. Our ideas of increasing social and media relations will help represent Burger Planet in a positive, healthy and competitive way. We also hope to incorporate a new tagline for Burger Planet: options for all appetites.


With the trends starting to shift to healthier eating, we at Burger Planet need to become more adaptable to these trends as well. With the recent popularity of shows such as the “Biggest Loser”, “Dancing with the Stars” and healthy cooking shows, Americans want to get in shape and live healthier and longer lives. When you eat healthier, you look better, thus you lead a happier life. With our improved menu, we are on the verge of becoming one of the healthiest fast food chains in the nation. While we find it important have healthier menu items, it is still important to keep the old menu as well. We still have loyal customers who love our traditional burger and fries.


Implementing grilled chicken breasts and an aurora of fruits and vegetables to select from, customers will still enjoy a great meal without having to eat any grease. Applebee’s has seen more business from their new menu that offers 550 calorie meals or less; we want to show customers that you can get a great fast food meal for less than 300 calories.


By doing this, we will see better reviews from our customers as they notice our goal to help the American public. As we begin offering more variety to our menu, we will see another crowd begin to fill the Burger Planet. Fitness guru’s across the country will catch wind of this change and begin to take advantage of our menu. We will still have our old menu with great burgers and fries, plus another dimension.
Testimonials

Testimonials from a variety of figures in the Burger Planet company such as CEO, James E. Muellenbach III, Chef, Gerald Debois, Jayne Petersen, and a few of Burger Planets 52 billion satisfied customers all confirming our message of Burger Planets delicious tasting food and healthy options. These testimonials will appear in O-enterprises magazines, Heath Weekly and other health magazines.
TV ads

Television ads are one of the most popular ways of advertising. Burger Planet will construct an ad that features prominent athletes and also Jayne Petersen that also shows the ‘fresh’ side of Burger Planet. Many vegetables and fruits will be shown to incorporate our message of healthy options and choices.
Objectives:

Our impact objectives for these goals include raising awareness of Burger Planet’s options for all appetites. Also, our aim is to bring more consumers that prefer fresh and healthy food over Burgers and fries.


-END-
Tyson McKell Stephanie
Public Relations Head
435-555-9090

Press Release 4: Final Draft

For Immediate Release
Common Ground Outdoor Adventures
335 North 100 East
Sammie Macfarlane
Phone: 435-713-0288
Fax: 435-713-2108
Logan, UT, 84321

COMMON GROUND OUTDOOR ADVENTURES OFFERS ACTIVITIES TO PEOPLE WITH DISABILITIES IN CACHE VALLEY

LOGAN, Utah--Common Ground is a non-profit organization dedicated to providing outdoor activities to the people in Cache Valley who have disabilities. Activities such as rock climbing, snow shoeing, cycling, skiing, Tai Chi, and River trips are some of the activities Common Ground provides to people with disabilities. By holding fundraisers and getting donors, Common Ground is able to offer these activities to these people at a discounted rate.

Another way Common Ground is able to provide these activities is through people volunteering their time to come help out with activities and fundraisers. Volunteers are able to participate in the activities at the same discounted price as members.

The purpose of Common Ground is to make life meaningful and happy to the individuals who participate, so they can carry their success into other parts of their life, such as getting a career or building relationships.

Since 1933, Common Ground has been serving Cache Valley as a private non-profit organization. More than 2,400 people have benefit from the activities offered through them.

Participants and volunteers are always welcome and appreciated. Anyone interested in participating in the programs available at Common Ground can contact me at the e-mail address listed below. We look forward to hearing from you.

Media Relations
Stephanie Blatchford
Steph.blatchford@aggiemail.usu.edu